my story

My journey is one of continuous growth and exploration. I started in Landscape Architecture, nurturing my visual sensibilities. As a lifelong learner, I obtained a photography diploma and ventured into visual design and UX/UI courses. For the past seven years, I've worked as a designer, crafting user-centered experiences. I also delved into psychology, completing a two-year course in Transactional Analysis, which deepened my understanding of user behavior. With a blend of skills and a genuine passion for design, I confidently embark on each project, creating intuitive and visually compelling digital solutions.

WORK EXPERIENCES

Freelance Artist Nov 2014 - Present
  • Capture and enhance commercial and portrait images, using Adobe Photoshop to maximize their impact.
  • Create imaginative illustrations in Adobe Illustrator for uploading to the Art Marketplaces.
UX/UI designer - Visual designer DCAkala Online shop | Nov 2015 - Dec 2022
  • Collaborate with product owner, research user requirements using Google Search Console, and analyze user needs to ensure user-centric design decisions.
  • Create wireframes and mock-ups for web and mobile forms that integrate aesthetics, functionality, and branding guidelines across interfaces and devices.
  • Prototype responsive design concepts, considering usability and user flow, and collaborate with developers for seamless user experiences.
  • Visualize graphic elements and layouts using Adobe Illustrator and Photoshop, prioritizing intuitive user interfaces.
  • Apply PrestaShop and WordPress experience tocreate and maintain e-commerce and websiteplatforms with a customer-oriented approach.
Portrait photographer and Photo Editor Blue Apple Studio | Apr - Oct 2014
  • Portrait and Modelling Photography
  • Image Retouching by Adobe Photoshop
  • Print-Ready Image Preparation

Volunteer EXPERIENCES

Transactional Analysis principles Instructor
  • Recognizing personal life perspectives.
  • Identifying repetitive relationship patterns.
  • Fostering empathy.
  • Enhancing communication skills.
  • Provided guidance and support to participants, empowering their personal and interpersonal growth.
Graphic Design and Digital Arts Instructor
  • Taught Photoshop and Illustrator to students.
  • Assisted students in developing their skills and understanding of these graphic design tools.
  • Provided guidance on potential career paths and work experiences in the graphic design and digital arts field.
  • Contributed to the growth and development of aspiring designers, fostering their enthusiasm for creative professions.
Photographer for Tourism Conference on Accessibility for Disabled Children
  • Captured moments and documented the accessibility features and experiences at a tourism conference designed for disabled children.
  • Utilized photography to promote inclusive tourism conditions.
  • Raised awareness about the importance of accessibility for individuals with disabilities in the travel industry through visual storytelling.
SEO Instructor for Online Startup
  • Provided SEO training to a group of individuals running online startup shop.
  • Topics covered included keyword research, on-page and off-page optimization, content strategy, and SEO best practices.
  • Empowered participants with the knowledge and tools to enhance their online visibility and drive organic traffic to their e-commerce platforms.

EDUCATION

Bachelor of Landscape Architecture University of Tehran, Iran | 2008 - 2012 UX/UI Design LinkedIn online courses | 2021 - 2023 Graphic/Visual Design LinkedIn online courses | 2021 - 2023 Transactional Analysis Psychological behavior analysis | 2018 -2020 Lighting and Commercial Photography Institute of Professional Photography | 2017 Preliminary and Advanced Photography Karnameh Cultural and Art Institute | 2012-2013

SKILLS

  • UX/UI Design
  • User Research and Analysis
  • Wireframing and Prototyping
  • Adobe Creative Suite (including GraphicDesign and Photography)
  • SEO and Data Analysis
  • Collaboration and Problem Solving
  • Attention to Detail
  • Effective Communication
  • Transactional Analysis
  • PrestaShop and WordPress Experience